Background: In rhet and comp we are currently learning about rhetorical acts i.e. texting, advertisements, etc. Our first assignment is to analyze a rhetorical act we've engaged in in the passed 24 hours using the rhetorical triangle.
Yesterday, my favorite commercial came on the television. It's for Zwillo, a real estate website. In the commercial a woman is looking for a house for her and her daughter while her husband is serving overseas with the Army. Eventually they agree on a house and when she arrives there her husband is standing in the living room.
I should note that I cry at this commercial every. single. time.
The creators of this advertisement are attempting to promote their real estate website. Their subject is house hunting which they have their main character demonstrate by navigating the easy to use website and choosing her new home that way as opposed to the traditional way of searching for a new home. They successfully appeal to viewers like me through sympathy for the woman raising her child while her husband is at war. The reunion of the couple creates the context of the joys of finding a perfect new home through their product, Zwillo.
Very nice! Do you think that it would have the same effect if we hadn't been at war (or some semblance thereof) for the past decade? Are advertisers using the trope of the returning soldier too frequently these days?
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